Nostalgic experiences in time-honored restaurants: Antecedents and outcomes

Hanqun Song, Jing Bill Xu, Jong Hyeong Kim

Research output: Contribution to journalArticlepeer-review

Abstract

With a long history and strong culinary heritage, time-honored restaurants are often associated with the phenomenon of nostalgia. However, research on nostalgia and nostalgic experiences in time-honored restaurants is largely absent. This study built a framework for nostalgic experiences to understand nostalgia triggers as antecedents and consumers’ revisit intention as the outcome. A survey of 366 residents in Beijing and Shanghai, China, revealed that nostalgia triggered by food and service staff significantly evoked consumers’ memories, and the food and restaurant environment stimulated the communitas component of nostalgic experiences. Memory had a positive effect on both communitas and positive emotions, while communitas had a positive effect on positive emotions. Finally, positive emotions resulted in significantly increased revisit intention.

Original languageEnglish
Article number103080
Number of pages10
JournalInternational Journal of Hospitality Management
Volume99
Early online date28 Sep 2021
DOIs
Publication statusPublished - 1 Oct 2021
Externally publishedYes

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