Old sounds with new technologies?: Examining the creative potential of guitar 'profiling' technology and the future of metal music from producers' perspectives

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Innovations in music technology have the potential to change practices of music making and to contribute to the development of new forms of music. In 2011, a 'profiling' technology was released, capable of copying any valve guitar amplifier and shaping every detail of its sound. Many rock and metal guitarists and producers embraced this new technology, and the renowned producer Michael Wagener even claimed it to be "the biggest innovation for recording at least for the last fifteen years". Building on an initial study on the quality and public reception of profiling technology in a metal music context, this article explores the attitudes of metal music producers towards new guitar amplification technologies, their uses thereof, and their conceptions of future music including the role of technological inventions. The findings indicate that although most producers experiment with modern technologies, they regard these as special effects or backup solutions. Traditional guitar sounds and engineering practices are still preferred, partly as a strategy to retain distinction between their established businesses and new enterprises. Developments in music technology are viewed sceptically regarding its positive contribution to future music.
LanguageEnglish
Pages53-69
Number of pages17
JournalMetal Music Studies
Volume5
Issue number1
DOIs
Publication statusPublished - 1 Mar 2019

Fingerprint

new technology
producer
music
innovation
invention
recording
engineering
experiment

Cite this

@article{c22cc724055e4a12a4a425ab9e9b62dc,
title = "Old sounds with new technologies?: Examining the creative potential of guitar 'profiling' technology and the future of metal music from producers' perspectives",
abstract = "Innovations in music technology have the potential to change practices of music making and to contribute to the development of new forms of music. In 2011, a 'profiling' technology was released, capable of copying any valve guitar amplifier and shaping every detail of its sound. Many rock and metal guitarists and producers embraced this new technology, and the renowned producer Michael Wagener even claimed it to be {"}the biggest innovation for recording at least for the last fifteen years{"}. Building on an initial study on the quality and public reception of profiling technology in a metal music context, this article explores the attitudes of metal music producers towards new guitar amplification technologies, their uses thereof, and their conceptions of future music including the role of technological inventions. The findings indicate that although most producers experiment with modern technologies, they regard these as special effects or backup solutions. Traditional guitar sounds and engineering practices are still preferred, partly as a strategy to retain distinction between their established businesses and new enterprises. Developments in music technology are viewed sceptically regarding its positive contribution to future music.",
keywords = "Metal industry, Competition, Democratization, Electric guitar, Music technology, Profiling technology, Music producers, Future",
author = "Jan-Peter Herbst",
year = "2019",
month = "3",
day = "1",
doi = "10.1386/mms.5.1.53_1",
language = "English",
volume = "5",
pages = "53--69",
journal = "Metal Music Studies",
issn = "2052-3998",
publisher = "Intellect Ltd.",
number = "1",

}

TY - JOUR

T1 - Old sounds with new technologies?

T2 - Metal Music Studies

AU - Herbst, Jan-Peter

PY - 2019/3/1

Y1 - 2019/3/1

N2 - Innovations in music technology have the potential to change practices of music making and to contribute to the development of new forms of music. In 2011, a 'profiling' technology was released, capable of copying any valve guitar amplifier and shaping every detail of its sound. Many rock and metal guitarists and producers embraced this new technology, and the renowned producer Michael Wagener even claimed it to be "the biggest innovation for recording at least for the last fifteen years". Building on an initial study on the quality and public reception of profiling technology in a metal music context, this article explores the attitudes of metal music producers towards new guitar amplification technologies, their uses thereof, and their conceptions of future music including the role of technological inventions. The findings indicate that although most producers experiment with modern technologies, they regard these as special effects or backup solutions. Traditional guitar sounds and engineering practices are still preferred, partly as a strategy to retain distinction between their established businesses and new enterprises. Developments in music technology are viewed sceptically regarding its positive contribution to future music.

AB - Innovations in music technology have the potential to change practices of music making and to contribute to the development of new forms of music. In 2011, a 'profiling' technology was released, capable of copying any valve guitar amplifier and shaping every detail of its sound. Many rock and metal guitarists and producers embraced this new technology, and the renowned producer Michael Wagener even claimed it to be "the biggest innovation for recording at least for the last fifteen years". Building on an initial study on the quality and public reception of profiling technology in a metal music context, this article explores the attitudes of metal music producers towards new guitar amplification technologies, their uses thereof, and their conceptions of future music including the role of technological inventions. The findings indicate that although most producers experiment with modern technologies, they regard these as special effects or backup solutions. Traditional guitar sounds and engineering practices are still preferred, partly as a strategy to retain distinction between their established businesses and new enterprises. Developments in music technology are viewed sceptically regarding its positive contribution to future music.

KW - Metal industry

KW - Competition

KW - Democratization

KW - Electric guitar

KW - Music technology

KW - Profiling technology

KW - Music producers

KW - Future

U2 - 10.1386/mms.5.1.53_1

DO - 10.1386/mms.5.1.53_1

M3 - Article

VL - 5

SP - 53

EP - 69

JO - Metal Music Studies

JF - Metal Music Studies

SN - 2052-3998

IS - 1

ER -