Based on the discussion of Canadian scholars' Getz "Portfolio Optimization" strategy, combined with the problems and challenges of China's convention and exhibition city, this paper takes the exhibition city Dalian as an example, through the interviews with relevant experts in the exhibition industry, "Model as a comprehensive overall development strategy, in the Chinese environment can effectively carry out the activities of the number, size and type of integration, and the activities of the exhibition in the optimal allocation of resources, balance the interests of stakeholders and Promote the sustainable development of the three aspects of the development of the exhibition city has important guiding significance.
|Translated title of the contribution||On the Application of the Event Portfolio Strategy in the MICE Development of Dalian|
|Number of pages||7|
|Journal||Journal of Liaoning University (Philosophy and Social Science Edition)|
|Publication status||Published - May 2016|