论“节事优化组合”策略在会展业发展中的应用——以大连市为例

Translated title of the contribution: On the Application of the Event Portfolio Strategy in the MICE Development of Dalian

Yuqiao Guan, Fangfang Shi, Nan Chen

Research output: Contribution to journalArticle

Abstract

Based on the discussion of Canadian scholars' Getz "Portfolio Optimization" strategy, combined with the problems and challenges of China's convention and exhibition city, this paper takes the exhibition city Dalian as an example, through the interviews with relevant experts in the exhibition industry, "Model as a comprehensive overall development strategy, in the Chinese environment can effectively carry out the activities of the number, size and type of integration, and the activities of the exhibition in the optimal allocation of resources, balance the interests of stakeholders and Promote the sustainable development of the three aspects of the development of the exhibition city has important guiding significance.
Original languageChinese
Pages (from-to)89-95
Number of pages7
JournalJournal of Liaoning University (Philosophy and Social Science Edition)
Volume44
Issue number3
Publication statusPublished - May 2016
Externally publishedYes

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