Abstract
This paper considers the role of morality in the consumption practices associated with pet ownership. To explore these practices, we adopt Holt’s (1995) Typology of Consumption Practices. A photo-elicitation technique is used to elicit stories from fifteen participants concerning their cats and dogs. Our findings illustrate the complexity of consumption in this arena and highlight a potential opportunity for re-working Holt’s (1995) typology to include an additional metaphor of consuming as morality. The paper concludes with a discussion on the value of our extended framework and highlights the implications for future cultural studies of consumption
| Original language | English |
|---|---|
| Pages (from-to) | 225-230 |
| Journal | European Advances in Consumer Research |
| Volume | 9 |
| Publication status | Published - 2011 |
| Externally published | Yes |