Pharmacists and telemedicine: an innovative model fulfilling Sustainable Development Goals (SDGs)

Nadia Bukhari, Maryam Siddique, Nazia Bilal, Sobia Javed, Arzu Moosvi, Zaheer-Ud-Din Babar

Research output: Contribution to journalComment/debatepeer-review

3 Citations (Scopus)


The lack of access to safe medicines and quality healthcare services in peri-urban and rural areas is a major challenge driving a health system to innovate new models of care. This commentary will discuss the implementation and impact of the “Guddi baji” tele-pharmacy model, a project piloted by doctHERs, one of Pakistan’s leading telemedicine organizations. This innovative model has described the reintegration of women into the workforce by leveraging technology to improve the level of primary health care services and contributes to safe medication practice in a remote area. Our intervention proposed the deployment of technology-enabled, female frontline health workers known as the Guddi baji (meaning The Good Sister) in a rural village. They serve as an “access point to health care” that is linked to a remotely located health care professional; a licensed doctor or a pharmacist within this model.
Original languageEnglish
Article number96
Number of pages5
JournalJournal of Pharmaceutical Policy and Practice
Issue number1
Publication statusPublished - 8 Nov 2021


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