Physicians’ attitude towards direct to consumer advertising of pharmaceutical drugs

Business & Economics

• Design Methodology 2%
• Developing Countries 3%
• Direct-to-consumer Advertising 84%
• Doctors 18%
• Drugs 49%
• Health Care System 5%
• Information Provision 7%
• Malpractice 7%
• Marketers 4%
• Pakistan 5%
• Pharmaceuticals 49%
• Physicians 42%
• Prescription 35%
• Prescription Drugs 7%
• Questionnaire 5%
• Resources 3%
• Sample Size 8%
• Turnover 7%

Medicine & Life Sciences

• Data Analysis 4%
• Delivery of Health Care 3%
• Developing Countries 5%
• Direct-to-Consumer Advertising 100%
• Drug Misuse 8%
• Drug Prescriptions 7%
• Malpractice 7%
• Pakistan 6%
• Pharmaceutical Preparations 24%
• Physicians 37%
• Prescriptions 30%
• Sample Size 5%
• Therapeutics 0%

Social Sciences

• appropriate treatment 8%
• data analysis 4%
• demand 4%
• developing country 4%
• drug 40%
• Health Care System 6%
• Malpractice 7%
• medication 35%
• methodology 3%
• Pakistan 5%
• pharmaceutical 55%
• physician 45%
• questionnaire 3%
• resources 2%
• SPSS 6%
• time 2%
• turnover 6%