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Planning and Managing Public Relations Campaigns: A Strategic Approach
Anne Gregory
Centre for Participatory Culture
Centre for Sustainability, Responsibility, Governance and Ethics
School of Business, Education and Law
Research output
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Book/Report
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Book
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peer-review
Overview
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Social Sciences
campaign
100%
planning
81%
edition
61%
resources
43%
tactics
30%
best practice
26%
economy
20%
industry
19%
student
16%
evaluation
15%