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Planning and Managing Public Relations Campaigns: A Strategic Approach
Anne Gregory
Centre for Participatory Culture
Centre for Sustainability, Responsibility, Governance and Ethics
School of Business, Education and Law
Research output
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Book
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peer-review
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Social Sciences
campaign
100%
planning
81%
media culture
28%
hate
27%
First World War
26%
sleep
24%
river
21%
edition
20%
tactics
20%
love
20%
resources
19%
best practice
17%
social media
17%
Sports
16%
food
15%
management
10%
evaluation
10%
student
5%