Potential Application of Template Analysis in Qualitative Hospitality Management Research

Saloomeh Tabari, Nigel King, David Egan

Research output: Contribution to journalArticle

Abstract

This paper is primarily intended for researchers examining hospitality management who are unlikely to be familiar with Template Analysis (TA) as a form of thematic analysis. It demonstrates the use of TA in a specific setting and how TA contributed to developing a conceptual model and theory of cultural centrism in a hospitality setting. The paper offers new perspectives even for those who have prior experience in thematic analysis.
Original languageEnglish
JournalHospitality and Society
Volume10
Issue number1
DOIs
Publication statusPublished - 1 Mar 2020

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