This paper is primarily intended for researchers examining hospitality management who are unlikely to be familiar with Template Analysis (TA) as a form of thematic analysis. It demonstrates the use of TA in a specific setting and how TA contributed to developing a conceptual model and theory of cultural centrism in a hospitality setting. The paper offers new perspectives even for those who have prior experience in thematic analysis.
|Journal||Hospitality and Society|
|Publication status||Accepted/In press - 8 Jan 2020|