This paper is primarily intended for researchers examining hospitality management who are unlikely to be familiar with Template Analysis (TA) as a form of thematic analysis. It demonstrates the use of TA in a specific setting and how TA contributed to developing a conceptual model and theory of cultural centrism in a hospitality setting. The paper offers new perspectives even for those who have prior experience in thematic analysis.
Tabari, S., King, N., & Egan, D. (2020). Potential Application of Template Analysis in Qualitative Hospitality Management Research. Hospitality and Society, 10(1). https://doi.org/10.1386/hosp_00020_1