Producers and consumers of organic meat: A focus on attitudes and motivations

Morven G. McEachern, Joyce Willock

Research output: Contribution to journalArticlepeer-review

103 Citations (Scopus)


Research into organic production is internationally widespread but has rarely focused on producer's motivations for adopting organic farming techniques and whether organic consumers share their values. As conventional agricultural prices remain depressed, questions arise surrounding producer's motivations towards organic production. For example, are motivations based on economic rather than ethical decisions? Additionally, what motivations underpin consumer's organic purchases and are those values shared between producers and consumers? Using postal questionnaires, the attitudes and motivations of both producers and consumers towards organic livestock production, are explored. Future recommendations are made to the industry with regard to the UK market for organically produced meat.

Original languageEnglish
Pages (from-to)534-552
Number of pages19
JournalBritish Food Journal
Issue number7
Publication statusPublished - 1 Jul 2004
Externally publishedYes


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