Capacidades profesionales para el mañana de la comunicación estratégica: contribuciones desde España y Argentina

Translated title of the contribution: Professional capabilities for the future of strategic communication: Contributions from Spain and Argentina

Elena Gutierrez-Garcia, Gabriel Sadi

Research output: Contribution to journalArticle

Abstract

The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that adopts the concept of 'capability' in the discipline to describe the scope and future potential of a changing and global profession. The result is a global framework of 11 capabilities, product of a biennial academic research (Delphi, surveys, focus groups and interviews) involving more than 1,400 academic and professional experts in nine countries on five continents (Argentina, Australia, Canada, Spain, United States, United Kingdom, Singapore, Sweden and South Africa).

Since each country has its own framework of capabilities, this article presents the specific frameworks of Argentina and Spain - the only Spanish-speaking countries in the project - with their lists of capabilities and comparative analysis in an unprecedented way. As a general conclusion, it reveals a marked strategic and social orientation of the profession, while show some significant differences.
Original languageSpanish
JournalRevista de Comunicacion
Publication statusAccepted/In press - 20 Dec 2019

Fingerprint

Public relations
Argentina
Spain
profession
First International
communication
Communication
survey research
Singapore
speaking
Sweden
Canada
expert
interview
management
Group

Cite this

@article{664924d847e740c9a18fa1672f30837e,
title = "Capacidades profesionales para el ma{\~n}ana de la comunicaci{\'o}n estrat{\'e}gica: contribuciones desde Espa{\~n}a y Argentina",
abstract = "The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that adopts the concept of 'capability' in the discipline to describe the scope and future potential of a changing and global profession. The result is a global framework of 11 capabilities, product of a biennial academic research (Delphi, surveys, focus groups and interviews) involving more than 1,400 academic and professional experts in nine countries on five continents (Argentina, Australia, Canada, Spain, United States, United Kingdom, Singapore, Sweden and South Africa). Since each country has its own framework of capabilities, this article presents the specific frameworks of Argentina and Spain - the only Spanish-speaking countries in the project - with their lists of capabilities and comparative analysis in an unprecedented way. As a general conclusion, it reveals a marked strategic and social orientation of the profession, while show some significant differences.",
author = "Elena Gutierrez-Garcia and Gabriel Sadi",
year = "2019",
month = "12",
day = "20",
language = "Spanish",
journal = "Revista de Comunicacion",
issn = "1684-0933",
publisher = "Universidad de Piura",

}

TY - JOUR

T1 - Capacidades profesionales para el mañana de la comunicación estratégica

T2 - contribuciones desde España y Argentina

AU - Gutierrez-Garcia, Elena

AU - Sadi, Gabriel

PY - 2019/12/20

Y1 - 2019/12/20

N2 - The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that adopts the concept of 'capability' in the discipline to describe the scope and future potential of a changing and global profession. The result is a global framework of 11 capabilities, product of a biennial academic research (Delphi, surveys, focus groups and interviews) involving more than 1,400 academic and professional experts in nine countries on five continents (Argentina, Australia, Canada, Spain, United States, United Kingdom, Singapore, Sweden and South Africa). Since each country has its own framework of capabilities, this article presents the specific frameworks of Argentina and Spain - the only Spanish-speaking countries in the project - with their lists of capabilities and comparative analysis in an unprecedented way. As a general conclusion, it reveals a marked strategic and social orientation of the profession, while show some significant differences.

AB - The Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) is the first international proposal that adopts the concept of 'capability' in the discipline to describe the scope and future potential of a changing and global profession. The result is a global framework of 11 capabilities, product of a biennial academic research (Delphi, surveys, focus groups and interviews) involving more than 1,400 academic and professional experts in nine countries on five continents (Argentina, Australia, Canada, Spain, United States, United Kingdom, Singapore, Sweden and South Africa). Since each country has its own framework of capabilities, this article presents the specific frameworks of Argentina and Spain - the only Spanish-speaking countries in the project - with their lists of capabilities and comparative analysis in an unprecedented way. As a general conclusion, it reveals a marked strategic and social orientation of the profession, while show some significant differences.

UR - https://revistadecomunicacion.com/index

M3 - Article

JO - Revista de Comunicacion

JF - Revista de Comunicacion

SN - 1684-0933

ER -