Purpose: The purpose of this poem is to allow the reader to contemplate the substitution and to decide whether it works. Design/methodology/approach: A short “poem” based on the idea of replacing “love” with “profit” in St Paul’s famous passage in 1 Corinthians 13, and often read at weddings. The word “charity” would appear instead of “love” if the old King James Version of the Bible were used instead. Findings: An inference might be drawn that love is better than profit. Originality/value: The poem encourages a comparison between profit and love.