Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
PublisherRoutledge
Pages76-100
Number of pages25
Edition5th
ISBN (Electronic)9781315709918
ISBN (Print)9781138890961, 9781138890954
Publication statusPublished - 2016

Publication series

NameMedia Practice
PublisherRoutledge

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