Public Relations and Management

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter aims to do four things: describe public relations as a strategic management activity taking the business strategy and systems perspectives as a basis for discussion; explain the roles of public relations practitioners; indicate the influences that determine the structure and priorities of public relations within organisations; describe the working linkages between public relations and other professional areas in organisations.

Original languageEnglish
Title of host publicationThe Public Relations Handbook
EditorsAlison Theaker
Place of PublicationLondon
PublisherRoutledge
Chapter4
Pages67-82
Number of pages16
Edition6th
ISBN (Electronic)9780429298578
ISBN (Print)9780367278908, 9780367278915
DOIs
Publication statusPublished - 27 Oct 2020
Externally publishedYes

Publication series

NameMedia Practice
PublisherRoutledge

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