@inbook{20336bf0beea4916927e2225398cd88f,
title = "Public Relations and Management",
abstract = "This chapter aims to do four things: describe public relations as a strategic management activity taking the business strategy and systems perspectives as a basis for discussion; explain the roles of public relations practitioners; indicate the influences that determine the structure and priorities of public relations within organisations; describe the working linkages between public relations and other professional areas in organisations.",
keywords = "Communication, Strategic public relations",
author = "Anne Gregory",
year = "2020",
month = oct,
day = "27",
doi = "10.4324/9780429298578-5",
language = "English",
isbn = "9780367278908",
series = "Media Practice",
publisher = "Routledge",
pages = "67--82",
editor = "Alison Theaker",
booktitle = "The Public Relations Handbook",
address = "United Kingdom",
edition = "6th",
}