This chapter aims to do four things: describe public relations as a strategic management activity taking the business strategy and systems perspectives as a basis for discussion; explain the roles of public relations practitioners; indicate the influences that determine the structure and priorities of public relations within organisations; describe the working linkages between public relations and other professional areas in organisations.
|Title of host publication||The Public Relations Handbook|
|Place of Publication||London|
|Number of pages||16|
|ISBN (Print)||9780367278908, 9780367278915|
|Publication status||Published - 27 Oct 2020|