Public Relations and Management

Anne Gregory

doi:10.4324/9781003517375-5

Public Relations and Management

Anne Gregory

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter aims to do three things:

characterise public relations as a strategic management activity

explain the roles of public relations departments and the influences that determine their structure and priorities

describe the working linkages between public relations and other professional areas in organisations

Original language	English
Title of host publication	The Public Relations Handbook
Subtitle of host publication	Seventh Edition
Editors	Alison Theaker
Publisher	Routledge, Taylor & Francis Group
Chapter	4
Pages	45-57
Number of pages	13
Edition	7th
ISBN (Electronic)	9781040388327, 9781003517375
ISBN (Print)	9781032852652, 9781032852683
DOIs	https://doi.org/10.4324/9781003517375-5
Publication status	Published - 19 Aug 2025

Publication series

Name	Media Practice
Publisher	Routledge

Access to Document

10.4324/9781003517375-5Licence: Unspecified

Cite this

@inbook{47e7bf345efa4696a466788fbc61824e,

title = "Public Relations and Management",

abstract = "This chapter aims to do three things: characterise public relations as a strategic management activity explain the roles of public relations departments and the influences that determine their structure and priorities describe the working linkages between public relations and other professional areas in organisations",

keywords = "Public Relations, Management, Organisations",

author = "Anne Gregory",

note = "Publisher Copyright: {\textcopyright} 2026 selection and editorial matter, Alison Theaker; individual chapters, the contributors.",

year = "2025",

month = aug,

day = "19",

doi = "10.4324/9781003517375-5",

language = "English",

isbn = "9781032852652",

series = "Media Practice",

publisher = "Routledge, Taylor \& Francis Group",

pages = "45--57",

editor = "Alison Theaker",

booktitle = "The Public Relations Handbook",

address = "United Kingdom",

edition = "7th",

}

TY - CHAP

T1 - Public Relations and Management

AU - Gregory, Anne

PY - 2025/8/19

Y1 - 2025/8/19

N2 - This chapter aims to do three things: characterise public relations as a strategic management activity explain the roles of public relations departments and the influences that determine their structure and priorities describe the working linkages between public relations and other professional areas in organisations

AB - This chapter aims to do three things: characterise public relations as a strategic management activity explain the roles of public relations departments and the influences that determine their structure and priorities describe the working linkages between public relations and other professional areas in organisations

KW - Public Relations

KW - Management

KW - Organisations

UR - https://www.scopus.com/pages/publications/105040820787

U2 - 10.4324/9781003517375-5

DO - 10.4324/9781003517375-5

M3 - Chapter

AN - SCOPUS:105040820787

SN - 9781032852652

SN - 9781032852683

T3 - Media Practice

SP - 45

EP - 57

BT - The Public Relations Handbook

A2 - Theaker, Alison

PB - Routledge, Taylor & Francis Group

ER -

Public Relations and Management

Abstract

Publication series

Access to Document

Other files and links

Fingerprint

Cite this