Public relations and the consumer

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Pages362-377
Number of pages16
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

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