Public relations and the consumer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Pages362-377
Number of pages16
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

Cite this

Willis, P. (2017). Public relations and the consumer. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 362-377). Harlow: Pearson, United Kingdom.