Public relations and the consumer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Number of pages16
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

Cite this

Willis, P. (2017). Public relations and the consumer. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 362-377). Pearson, United Kingdom.