Public Relations as a Driver of Social Change

Karla Gower, Lee Edwards, Spiro Kiousis, Regina Luttrell, Stephanie Madden, Gabriel Sadi, Adrienne Wallace

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter considered public relations’ role as a social and cultural practice that generates public engagement and discourse around issues that shape society. Based on strong survey agreement by both practitioners and educators that public relations drives social change, it follows that students need to be prepared for the social role of organisations in which they work. Suggestions include a variety of ways that public relations educators can develop the critical thinking of students about social change: engaged scholarship; value-based case studies; classroom activities; guest speakers, and materials such as the Arthur W. Page Center teaching modules.
Original languageEnglish
Title of host publicationNavigating Change
Subtitle of host publicationRecommendations for Advancing Undergraduate Public Relations Education: The 50th Anniversary Report
EditorsElizabeth L. Toth, Pamela G. Bourland-Davis
PublisherCommission on Public Relations Education
Number of pages10
Publication statusPublished - 3 Nov 2023

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