Public Relations as a Driver of Social Change

Karla Gower; Lee Edwards; Spiro Kiousis; Regina Luttrell; Stephanie Madden; Gabriel Sadi; Adrienne Wallace

Public Relations as a Driver of Social Change

Karla Gower, Lee Edwards, Spiro Kiousis, Regina Luttrell, Stephanie Madden, Gabriel Sadi, Adrienne Wallace

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter considered public relations’ role as a social and cultural practice that generates public engagement and discourse around issues that shape society. Based on strong survey agreement by both practitioners and educators that public relations drives social change, it follows that students need to be prepared for the social role of organisations in which they work. Suggestions include a variety of ways that public relations educators can develop the critical thinking of students about social change: engaged scholarship; value-based case studies; classroom activities; guest speakers, and materials such as the Arthur W. Page Center teaching modules.

Original language	English
Title of host publication	Navigating Change
Subtitle of host publication	Recommendations for Advancing Undergraduate Public Relations Education: The 50th Anniversary Report
Editors	Elizabeth L. Toth, Pamela G. Bourland-Davis
Publisher	Commission on Public Relations Education
Chapter	8
Pages	95-104
Number of pages	10
Publication status	Published - 3 Nov 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education
SDG 8 Decent Work and Economic Growth
SDG 16 Peace, Justice and Strong Institutions

Cite this

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title = "Public Relations as a Driver of Social Change",

abstract = "This chapter considered public relations{\textquoteright} role as a social and cultural practice that generates public engagement and discourse around issues that shape society. Based on strong survey agreement by both practitioners and educators that public relations drives social change, it follows that students need to be prepared for the social role of organisations in which they work. Suggestions include a variety of ways that public relations educators can develop the critical thinking of students about social change: engaged scholarship; value-based case studies; classroom activities; guest speakers, and materials such as the Arthur W. Page Center teaching modules.",

keywords = "public relations, education, social change",

author = "Karla Gower and Lee Edwards and Spiro Kiousis and Regina Luttrell and Stephanie Madden and Gabriel Sadi and Adrienne Wallace",

year = "2023",

month = nov,

day = "3",

language = "English",

pages = "95--104",

editor = "Toth, \{Elizabeth L.\} and Bourland-Davis, \{Pamela G.\}",

booktitle = "Navigating Change",

publisher = "Commission on Public Relations Education",

address = "United States",

}

Public Relations as a Driver of Social Change. / Gower, Karla; Edwards, Lee; Kiousis, Spiro et al.
Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education: The 50th Anniversary Report. ed. / Elizabeth L. Toth; Pamela G. Bourland-Davis. Commission on Public Relations Education, 2023. p. 95-104.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Public Relations as a Driver of Social Change

AU - Gower, Karla

AU - Edwards, Lee

AU - Kiousis, Spiro

AU - Luttrell, Regina

AU - Madden, Stephanie

AU - Sadi, Gabriel

AU - Wallace, Adrienne

PY - 2023/11/3

Y1 - 2023/11/3

N2 - This chapter considered public relations’ role as a social and cultural practice that generates public engagement and discourse around issues that shape society. Based on strong survey agreement by both practitioners and educators that public relations drives social change, it follows that students need to be prepared for the social role of organisations in which they work. Suggestions include a variety of ways that public relations educators can develop the critical thinking of students about social change: engaged scholarship; value-based case studies; classroom activities; guest speakers, and materials such as the Arthur W. Page Center teaching modules.

AB - This chapter considered public relations’ role as a social and cultural practice that generates public engagement and discourse around issues that shape society. Based on strong survey agreement by both practitioners and educators that public relations drives social change, it follows that students need to be prepared for the social role of organisations in which they work. Suggestions include a variety of ways that public relations educators can develop the critical thinking of students about social change: engaged scholarship; value-based case studies; classroom activities; guest speakers, and materials such as the Arthur W. Page Center teaching modules.

KW - public relations

KW - education

KW - social change

UR - https://www.commissionpred.org/navigating-change-report/

M3 - Chapter

SP - 95

EP - 104

BT - Navigating Change

A2 - Toth, Elizabeth L.

A2 - Bourland-Davis, Pamela G.

PB - Commission on Public Relations Education

ER -

Public Relations as a Driver of Social Change

Abstract

UN SDGs

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