Public Relations Ethics and Professionalism

The Shadow of Excellence

Johanna Fawkes

Research output: Book/ReportBook

Abstract

Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.

This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.

This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Original languageEnglish
PublisherRoutledge
Number of pages244
ISBN (Electronic)9780203097670
ISBN (Print)9780415630382, 9781138062528
Publication statusPublished - 2015
Externally publishedYes

Publication series

NameNew Directions in Public Relations and Communication Research
PublisherRoutledge

Fingerprint

moral philosophy
sociology
psychology
profession
professional ethics
holistic approach
propaganda
corporation
professionalism
Society
student

Cite this

Fawkes, J. (2015). Public Relations Ethics and Professionalism: The Shadow of Excellence. (New Directions in Public Relations and Communication Research). Routledge.
Fawkes, Johanna. / Public Relations Ethics and Professionalism : The Shadow of Excellence. Routledge, 2015. 244 p. (New Directions in Public Relations and Communication Research).
@book{4a7ee68234d048149bbac99a421cd20a,
title = "Public Relations Ethics and Professionalism: The Shadow of Excellence",
abstract = "Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.",
author = "Johanna Fawkes",
year = "2015",
language = "English",
isbn = "9780415630382",
series = "New Directions in Public Relations and Communication Research",
publisher = "Routledge",
address = "United Kingdom",

}

Fawkes, J 2015, Public Relations Ethics and Professionalism: The Shadow of Excellence. New Directions in Public Relations and Communication Research, Routledge.

Public Relations Ethics and Professionalism : The Shadow of Excellence. / Fawkes, Johanna.

Routledge, 2015. 244 p. (New Directions in Public Relations and Communication Research).

Research output: Book/ReportBook

TY - BOOK

T1 - Public Relations Ethics and Professionalism

T2 - The Shadow of Excellence

AU - Fawkes, Johanna

PY - 2015

Y1 - 2015

N2 - Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

AB - Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.

UR - https://www.routledge.com/Public-Relations-Ethics-and-Professionalism-The-Shadow-of-Excellence/Fawkes/p/book/9781138062528

M3 - Book

SN - 9780415630382

SN - 9781138062528

T3 - New Directions in Public Relations and Communication Research

BT - Public Relations Ethics and Professionalism

PB - Routledge

ER -

Fawkes J. Public Relations Ethics and Professionalism: The Shadow of Excellence. Routledge, 2015. 244 p. (New Directions in Public Relations and Communication Research).