Abstract
By the end of this chapter you should be able to:
• discuss whether or not public relations is a profession
• describe a variety of approaches to professional ethics
• compare and critique views of public relations ethics
• identify different ways of imagining public relations
• evaluate the effect of PR images on PR ethics
• reflect on the way you make ethical decisions.
• discuss whether or not public relations is a profession
• describe a variety of approaches to professional ethics
• compare and critique views of public relations ethics
• identify different ways of imagining public relations
• evaluate the effect of PR images on PR ethics
• reflect on the way you make ethical decisions.
| Original language | English |
|---|---|
| Title of host publication | Exploring Public Relations |
| Subtitle of host publication | Global Strategic Communication |
| Editors | Ralph Tench, Liz Yeomans |
| Place of Publication | Harlow |
| Publisher | Pearson, United Kingdom |
| Pages | 227-247 |
| Number of pages | 21 |
| Edition | 4th |
| ISBN (Print) | 9781292112183 |
| Publication status | Published - 11 Apr 2017 |