Public Relations' Professionalism and Ethics

Johanna Fawkes

Research output: Chapter in Book/Report/Conference proceedingChapter


By the end of this chapter you should be able to:
• discuss whether or not public relations is a profession
• describe a variety of approaches to professional ethics
• compare and critique views of public relations ethics
• identify different ways of imagining public relations
• evaluate the effect of PR images on PR ethics
• reflect on the way you make ethical decisions.
Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Number of pages21
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017


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