Public Relations' Professionalism and Ethics

Johanna Fawkes

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

By the end of this chapter you should be able to:
• discuss whether or not public relations is a profession
• describe a variety of approaches to professional ethics
• compare and critique views of public relations ethics
• identify different ways of imagining public relations
• evaluate the effect of PR images on PR ethics
• reflect on the way you make ethical decisions.
Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Pages227-247
Number of pages21
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017

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  • Cite this

    Fawkes, J. (2017). Public Relations' Professionalism and Ethics. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 227-247). Harlow: Pearson, United Kingdom.