Qualitative research

Len Tiu Wright, Rose Wright

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

No abstract available
Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor and Francis Inc.
Pages191-210
Number of pages20
Edition7th
ISBN (Electronic)9781134506125
ISBN (Print)9780415703765
DOIs
Publication statusPublished - 14 Apr 2016

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Qualitative research

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Wright, L. T., & Wright, R. (2016). Qualitative research. In M. Baker, & S. Hart (Eds.), The Marketing Book (7th ed., pp. 191-210). Taylor and Francis Inc.. https://doi.org/10.4324/9781315890005
Wright, Len Tiu ; Wright, Rose. / Qualitative research. The Marketing Book. editor / Michael Baker ; Susan Hart. 7th. ed. Taylor and Francis Inc., 2016. pp. 191-210
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Wright, LT & Wright, R 2016, Qualitative research. in M Baker & S Hart (eds), The Marketing Book. 7th edn, Taylor and Francis Inc., pp. 191-210. https://doi.org/10.4324/9781315890005

Qualitative research. / Wright, Len Tiu; Wright, Rose.

The Marketing Book. ed. / Michael Baker; Susan Hart. 7th. ed. Taylor and Francis Inc., 2016. p. 191-210.

Research output: Chapter in Book/Report/Conference proceedingChapter

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DO - 10.4324/9781315890005

M3 - Chapter

SN - 9780415703765

SP - 191

EP - 210

BT - The Marketing Book

A2 - Baker, Michael

A2 - Hart, Susan

PB - Taylor and Francis Inc.

ER -

Wright LT, Wright R. Qualitative research. In Baker M, Hart S, editors, The Marketing Book. 7th ed. Taylor and Francis Inc. 2016. p. 191-210 https://doi.org/10.4324/9781315890005