Qualitative research

Len Tiu Wright, Rose Wright

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)

Abstract

No abstract available
Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor and Francis Inc.
Pages191-210
Number of pages20
Edition7th
ISBN (Electronic)9781134506125
ISBN (Print)9780415703765
DOIs
Publication statusPublished - 14 Apr 2016

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