Abstract
No abstract available
Original language | English |
---|---|
Title of host publication | The Marketing Book |
Editors | Michael Baker, Susan Hart |
Publisher | Taylor and Francis Inc. |
Pages | 191-210 |
Number of pages | 20 |
Edition | 7th |
ISBN (Electronic) | 9781134506125 |
ISBN (Print) | 9780415703765 |
DOIs | |
Publication status | Published - 14 Apr 2016 |