Qualitative research

Len Tiu Wright, Rose Wright

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Citations (Scopus)


No abstract available
Original languageEnglish
Title of host publicationThe Marketing Book
EditorsMichael Baker, Susan Hart
PublisherTaylor and Francis Inc.
Number of pages20
ISBN (Electronic)9781134506125
ISBN (Print)9780415703765
Publication statusPublished - 14 Apr 2016

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    Wright, L. T., & Wright, R. (2016). Qualitative research. In M. Baker, & S. Hart (Eds.), The Marketing Book (7th ed., pp. 191-210). Taylor and Francis Inc.. https://doi.org/10.4324/9781315890005