Abstract
No abstract available
| Original language | English |
|---|---|
| Title of host publication | The Marketing Book |
| Editors | Michael Baker, Susan Hart |
| Publisher | Taylor and Francis Inc. |
| Pages | 191-210 |
| Number of pages | 20 |
| Edition | 7th |
| ISBN (Electronic) | 9781134506125 |
| ISBN (Print) | 9780415703765 |
| DOIs | |
| Publication status | Published - 14 Apr 2016 |