Mubi, created in 2007, is a streaming site that specializes in art film and boutique fare. In this article, I reveal what is at stake in Mubi’s recent evolution to a more highly curated “film-a-day” model, as well as the closure of the Mubi Social forum. These changes resulted in a move away from the site’s reliance on democratic interaction among site users and toward a new logic of artistic patronage. Ultimately, in this analysis of Mubi’s evolution, I examine the unique way that platform politics play out for boutique streamers and their impact on online cinephilia.
|Number of pages||15|
|Journal||The Velvet Light Trap|
|Publication status||Published - 1 Oct 2018|
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- Department of Communication & Humanities - Senior Lecturer in Media and Communication
- School of Arts and Humanities
- Centre for Participatory Culture - Member