Refereeing the Streaming Wars: The Regeneration of Third-Party Audience Metrics

Jennifer Hessler

Refereeing the Streaming Wars: The Regeneration of Third-Party Audience Metrics

Research output: Contribution to specialist publication › Article

Abstract

In a television ecosystem conventionally reliant on a shared currency of audience analytics, the rise of streaming sites like Netflix and Amazon Prime that collect hordes of their own data about viewership on their platforms while keeping it close to chest, trickling out only selective intel for promotional purposes, have changed the game.

Original language	English
Specialist publication	In Media Res
Publisher	MediaCommons Press
Publication status	Published - 4 May 2020
Externally published	Yes

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Hessler, J. (2020). Refereeing the Streaming Wars: The Regeneration of Third-Party Audience Metrics. In Media Res. http://mediacommons.org/imr/content/refereeing-streaming-wars-regeneration-third-party-audience-metrics

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