Refereeing the Streaming Wars: The Regeneration of Third-Party Audience Metrics

Research output: Contribution to specialist publicationArticle

Abstract

In a television ecosystem conventionally reliant on a shared currency of audience analytics, the rise of streaming sites like Netflix and Amazon Prime that collect hordes of their own data about viewership on their platforms while keeping it close to chest, trickling out only selective intel for promotional purposes, have changed the game.
Original languageEnglish
Specialist publicationIn Media Res
PublisherMediaCommons Press
Publication statusPublished - 4 May 2020
Externally publishedYes

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