Resilience through Entrepreneurial Storytelling in Extreme Contexts: A Case Study of a Pharmaceutical Company in the Palestinian Territory

Radi Haloub, Grace Khoury, Asem Masri

Research output: Contribution to journalArticlepeer-review

Abstract

This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO's vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer 1 of Pharmacare Pharmaceuticals Public Limited Company (PCP) 2: Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries.

Original languageEnglish
Number of pages17
JournalInternational Journal of Entrepreneurship and Innovation
Early online date21 Jan 2022
DOIs
Publication statusE-pub ahead of print - 21 Jan 2022

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