TY - JOUR
T1 - Resilience through Entrepreneurial Storytelling in Extreme Contexts
T2 - A Case Study of a Pharmaceutical Company in the Palestinian Territory
AU - Haloub, Radi
AU - Khoury, Grace
AU - Masri, Asem
N1 - Special issue: Teaching case studies on: Entrepreneurship in Times of Crisis
Funding Information:
This case was made possible through the generous cooperation of PCP. This case will only be used for academic purposes to introduce students to entrepreneurs’ way of thinking about uncertain changes in the political environment and its impact on the direction of Small Medium Enterprises. The authors would like to thank Mr Bassim Khoury for his precious time and valuable insights to understand the successful growth of PCP in a highly competitive and uncertain environment. The author(s) received no financial support for the research, authorship and/or publication of this article.
Publisher Copyright:
© The Author(s) 2022.
PY - 2022/5/1
Y1 - 2022/5/1
N2 - This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO's vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer
1 of Pharmacare Pharmaceuticals Public Limited Company (PCP)
2: Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries.
AB - This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO's vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer
1 of Pharmacare Pharmaceuticals Public Limited Company (PCP)
2: Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries.
KW - Entrepreneurial storytelling
KW - Resilience
KW - Innovation
KW - Internationalisation
KW - Palestinian Territory
UR - http://www.scopus.com/inward/record.url?scp=85123683151&partnerID=8YFLogxK
U2 - 10.1177/14657503221074576
DO - 10.1177/14657503221074576
M3 - Article
VL - 23
SP - 111
EP - 127
JO - International Journal of Entrepreneurship and Innovation
JF - International Journal of Entrepreneurship and Innovation
SN - 1465-7503
IS - 2
ER -
