Resilience through Entrepreneurial Storytelling in Extreme Contexts: A Case Study of a Pharmaceutical Company in the Palestinian Territory

Radi Haloub; Grace Khoury; Asem Masri

doi:10.1177/14657503221074576

Resilience through Entrepreneurial Storytelling in Extreme Contexts: A Case Study of a Pharmaceutical Company in the Palestinian Territory

Radi Haloub, Grace Khoury, Asem Masri

Research output: Contribution to journal › Article › peer-review

16 Citations (Scopus)

Abstract

This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO's vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer ¹ of Pharmacare Pharmaceuticals Public Limited Company (PCP) ²: Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries.

Original language	English
Pages (from-to)	111-127
Number of pages	17
Journal	International Journal of Entrepreneurship and Innovation
Volume	23
Issue number	2
Early online date	21 Jan 2022
DOIs	https://doi.org/10.1177/14657503221074576
Publication status	Published - 1 May 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

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10.1177/14657503221074576Licence: CC BY-NC

Cite this

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abstract = "This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO's vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer 1 of Pharmacare Pharmaceuticals Public Limited Company (PCP) 2: Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries. ",

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note = "Special issue: Teaching case studies on: Entrepreneurship in Times of Crisis Funding Information: This case was made possible through the generous cooperation of PCP. This case will only be used for academic purposes to introduce students to entrepreneurs{\textquoteright} way of thinking about uncertain changes in the political environment and its impact on the direction of Small Medium Enterprises. The authors would like to thank Mr Bassim Khoury for his precious time and valuable insights to understand the successful growth of PCP in a highly competitive and uncertain environment. The author(s) received no financial support for the research, authorship and/or publication of this article. Publisher Copyright: {\textcopyright} The Author(s) 2022.",

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N1 - Special issue: Teaching case studies on: Entrepreneurship in Times of Crisis Funding Information: This case was made possible through the generous cooperation of PCP. This case will only be used for academic purposes to introduce students to entrepreneurs’ way of thinking about uncertain changes in the political environment and its impact on the direction of Small Medium Enterprises. The authors would like to thank Mr Bassim Khoury for his precious time and valuable insights to understand the successful growth of PCP in a highly competitive and uncertain environment. The author(s) received no financial support for the research, authorship and/or publication of this article. Publisher Copyright: © The Author(s) 2022.

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AB - This case presents how entrepreneurial storytelling assists entrepreneurs in attracting new investors, pursuing innovation and developing resilience in the Palestinian Territory. It also examines the role of entrepreneurial storytelling in eluding political crises and supporting the CEO's vision to adapt changes in the political environment. Moreover, this case explains how entrepreneurs respond to local competitors who operate in the same uncontrollable and unpredictable environment. The case is written based on three semi-structured interviews (total seven hours) with the Chief Executive Officer 1 of Pharmacare Pharmaceuticals Public Limited Company (PCP) 2: Mr Bassim Khoury (BK). PCP is the third Palestinian pharmaceutical company in terms of turnover in 2021, with more than 100 products and 330 employees, and is the first company in the Palestinian Territory to expand internationally in 22 countries.

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KW - Innovation

KW - Internationalisation

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Resilience through Entrepreneurial Storytelling in Extreme Contexts: A Case Study of a Pharmaceutical Company in the Palestinian Territory

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