| Original language | English |
|---|---|
| Pages (from-to) | 1527-1532 |
| Number of pages | 6 |
| Journal | Journal of Marketing Management |
| Volume | 30 |
| Issue number | 15-16 |
| Early online date | 29 Oct 2014 |
| DOIs | |
| Publication status | Published - 3 Nov 2014 |
| Externally published | Yes |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver