Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?

Business & Economics

• Mobile E-commerce 99%
• Viscosity 72%
• Apps 64%
• Hospitality Industry 59%
• Customer Loyalty 54%
• Loyalty 42%
• Switching Costs 28%
• Habit 21%
• Hospitality 16%
• Digital Marketing 10%
• Integrative Model 9%
• Mobile Applications 9%
• Brand Management 9%
• Online Survey 8%
• Managers 7%
• Marketing Strategy 6%
• Electronic Commerce 6%
• Web Sites 6%
• Structural Equation Modeling 5%
• Factors 5%
• Design Methodology 3%

Earth & Environmental Sciences

• hospitality industry 100%
• electronic commerce 83%
• viscosity 44%
• cost 15%
• marketing 10%
• effect 6%
• methodology 5%
• modeling 4%
• test 3%