Rhetoric and Design

Glenn Ballard; Lauri Koskela

Rhetoric and Design

Glenn Ballard, Lauri Koskela

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

The relationship between rhetoric and design has been the subject of numerous scholarly publications in the last fifty years, but has not been addressed by scholars of engineering design. This paper argues that the relationship is important for theory and practice of design in all its varieties, principally by providing evidence from the literature that rhetoric and design share key characteristics. Both - Are broadly applicable across subject matters - concern the particular and the probable - require invention and judgment, and - involve arrangement in space and time From ancient times through the Renaissance, rhetoric was a key element in education, and its methods were widely adapted to other arts, including design. Rhetoric's loss of status in modern times is explained, and its resurgence in the latter part of the 20th century is described through the works of three scholars that focus on the relationship between rhetoric and design. The conceptualization of these scholars is best represented in the view that rhetoric is design limited to words and design is rhetoric with an unlimited palette.

Original language	English
Title of host publication	Proceedings of the 19th International Conference on Engineering Design, Design for Harmonies Vol 2
Subtitle of host publication	Design Theory and Research Methodology
Editors	Udo Lindemann, Srinivasan Venkataraman, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Number of pages	10
Volume	2
Publication status	Published - 19 Aug 2013
Externally published	Yes
Event	19th International Conference on Engineering Design: Design for Harmonies - Seoul, Korea, Republic of Duration: 19 Aug 2013 → 22 Aug 2013 Conference number: 19

Publication series

Name	ICED

Conference

Conference	19th International Conference on Engineering Design
Abbreviated title	ICED 2013
Country/Territory	Korea, Republic of
City	Seoul
Period	19/08/13 → 22/08/13

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Rhetoric and DesignFinal published version, 443 KBLicence: Unspecified

https://www.designsociety.org/publication/34871/Rhetoric+and+designLicence: Unspecified

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Ballard, G., & Koskela, L. (2013). Rhetoric and Design. In U. Lindemann, S. Venkataraman, Y. Se Kim, S. Won Lee, J. Clarkson, & G. Cascini (Eds.), Proceedings of the 19th International Conference on Engineering Design, Design for Harmonies Vol 2: Design Theory and Research Methodology (Vol. 2). (ICED). https://www.designsociety.org/publication/34871/Rhetoric+and+design

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title = "Rhetoric and Design",

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author = "Glenn Ballard and Lauri Koskela",

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booktitle = "Proceedings of the 19th International Conference on Engineering Design, Design for Harmonies Vol 2",

note = "19th International Conference on Engineering Design : Design for Harmonies, ICED 2013 ; Conference date: 19-08-2013 Through 22-08-2013",

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Ballard, G & Koskela, L 2013, Rhetoric and Design. in U Lindemann, S Venkataraman, Y Se Kim, S Won Lee, J Clarkson & G Cascini (eds), Proceedings of the 19th International Conference on Engineering Design, Design for Harmonies Vol 2: Design Theory and Research Methodology. vol. 2, ICED, 19th International Conference on Engineering Design, Seoul, Korea, Republic of, 19/08/13. <https://www.designsociety.org/publication/34871/Rhetoric+and+design>

Rhetoric and Design. / Ballard, Glenn; Koskela, Lauri.

Proceedings of the 19th International Conference on Engineering Design, Design for Harmonies Vol 2: Design Theory and Research Methodology. ed. / Udo Lindemann; Srinivasan Venkataraman; Yong Se Kim; Sang Won Lee; John Clarkson; Gaetano Cascini. Vol. 2 2013. (ICED).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Rhetoric and Design

AU - Ballard, Glenn

AU - Koskela, Lauri

N1 - Conference code: 19

PY - 2013/8/19

Y1 - 2013/8/19

N2 - The relationship between rhetoric and design has been the subject of numerous scholarly publications in the last fifty years, but has not been addressed by scholars of engineering design. This paper argues that the relationship is important for theory and practice of design in all its varieties, principally by providing evidence from the literature that rhetoric and design share key characteristics. Both - Are broadly applicable across subject matters - concern the particular and the probable - require invention and judgment, and - involve arrangement in space and time From ancient times through the Renaissance, rhetoric was a key element in education, and its methods were widely adapted to other arts, including design. Rhetoric's loss of status in modern times is explained, and its resurgence in the latter part of the 20th century is described through the works of three scholars that focus on the relationship between rhetoric and design. The conceptualization of these scholars is best represented in the view that rhetoric is design limited to words and design is rhetoric with an unlimited palette.

AB - The relationship between rhetoric and design has been the subject of numerous scholarly publications in the last fifty years, but has not been addressed by scholars of engineering design. This paper argues that the relationship is important for theory and practice of design in all its varieties, principally by providing evidence from the literature that rhetoric and design share key characteristics. Both - Are broadly applicable across subject matters - concern the particular and the probable - require invention and judgment, and - involve arrangement in space and time From ancient times through the Renaissance, rhetoric was a key element in education, and its methods were widely adapted to other arts, including design. Rhetoric's loss of status in modern times is explained, and its resurgence in the latter part of the 20th century is described through the works of three scholars that focus on the relationship between rhetoric and design. The conceptualization of these scholars is best represented in the view that rhetoric is design limited to words and design is rhetoric with an unlimited palette.

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VL - 2

T3 - ICED

BT - Proceedings of the 19th International Conference on Engineering Design, Design for Harmonies Vol 2

A2 - Lindemann, Udo

A2 - Venkataraman, Srinivasan

A2 - Se Kim, Yong

A2 - Won Lee, Sang

A2 - Clarkson, John

A2 - Cascini, Gaetano

T2 - 19th International Conference on Engineering Design

Y2 - 19 August 2013 through 22 August 2013

ER -

Rhetoric and Design

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