Rhode Re-imaginines Beauty

Loren Birkett

Rhode Re-imaginines Beauty

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Abstract

This market insight illustrates how Rhode applies the principles of integration in its marketing communications. By aligning multiple communication tools (e.g. advertising, PR, and direct marketing) and hybrid communication formats such as content and influencer marketing, Rhode delivers a unified message that reinforces its minimalist brand positioning. The case highlights how effective IMC depends on a clear understanding of the target audience and demonstrates how message consistency across touchpoints can strengthen both engagement and brand equity.

Original language	English
Title of host publication	Marketing
Editors	Paul Baines, Sara Rosengren, Paolo Antonetti, Sophie Whitehouse
Publisher	Oxford University Press
Chapter	part of Ch16
Pages	261
Number of pages	1
Edition	7th
ISBN (Electronic)	9780198976516
Publication status	Published - 23 Jul 2026

Cite this

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title = "Rhode Re-imaginines Beauty",

abstract = "This market insight illustrates how Rhode applies the principles of integration in its marketing communications. By aligning multiple communication tools (e.g. advertising, PR, and direct marketing) and hybrid communication formats such as content and influencer marketing, Rhode delivers a unified message that reinforces its minimalist brand positioning. The case highlights how effective IMC depends on a clear understanding of the target audience and demonstrates how message consistency across touchpoints can strengthen both engagement and brand equity.",

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AB - This market insight illustrates how Rhode applies the principles of integration in its marketing communications. By aligning multiple communication tools (e.g. advertising, PR, and direct marketing) and hybrid communication formats such as content and influencer marketing, Rhode delivers a unified message that reinforces its minimalist brand positioning. The case highlights how effective IMC depends on a clear understanding of the target audience and demonstrates how message consistency across touchpoints can strengthen both engagement and brand equity.

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A2 - Antonetti, Paolo

A2 - Whitehouse, Sophie

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ER -

Rhode Re-imaginines Beauty

Abstract

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