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Segmenting Freight Forwarders in Turkey
Gokcay Balci, Onur Dogu
Behavioural Research Centre
DSV Global Transport and Logistics
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Keyphrases
Turkey
100%
Freight Forwarder
100%
Container Lines
100%
Selection Criteria
50%
Line Selection
37%
Cluster Analysis
25%
Exploratory Factor Analysis
25%
Container Shipping
25%
Information Technology
12%
Shipper
12%
Specific Needs
12%
Challenging Environments
12%
Customer Retention
12%
Competitive Environment
12%
Two-segment
12%
Market Conditions
12%
Customer Needs
12%
Effective Marketing
12%
Major Customers
12%
Factor Scores
12%
Customer Segmentation
12%
Technology Factors
12%
Customer Selection
12%
Agricultural and Biological Sciences
Forwarder
100%
Selection Criterion
50%
Cluster Analysis
25%
Factor Analysis
25%
Information Technology
12%
Computer Science
Selection Criterion
100%
Cluster Analysis
50%
Information Technology
25%
Major Customer
25%
Engineering
Forwarder
100%
Selection Criterion
50%
Shipping Container
25%
Information Technology
12%