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Segmenting Freight Forwarders in Turkey
Gokcay Balci, Onur Dogu
Behavioural Research Centre
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peer-review
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Dive into the research topics of 'Segmenting Freight Forwarders in Turkey'. Together they form a unique fingerprint.
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Business & Economics
Freight
100%
Container
99%
Turkey
84%
Selection Criteria
51%
Cluster Analysis
33%
Container Shipping
33%
Exploratory Factor Analysis (EFA)
24%
Factor Scores
16%
Segmentation
14%
Customer Retention
13%
Customer Needs
11%
Marketing
11%
Competitive Environment
11%
Market Conditions
10%
Costs
9%
Factors
8%