Abstract
| Language | English |
|---|---|
| Pages | 165-185 |
| Number of pages | 21 |
| Journal | Annals of Tourism Research |
| Volume | 75 |
| Early online date | 25 Jan 2019 |
| DOIs | |
| Publication status | Published - Mar 2019 |
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Segmenting global tourism markets : A panel club convergence approach. / Lin, Zhibin; You, Kefei; Lau, Chi Keung; Demir, Ender.
In: Annals of Tourism Research, Vol. 75, 03.2019, p. 165-185.Research output: Contribution to journal › Article
TY - JOUR
T1 - Segmenting global tourism markets
T2 - Annals of Tourism Research
AU - Lin, Zhibin
AU - You, Kefei
AU - Lau, Chi Keung
AU - Demir, Ender
PY - 2019/3
Y1 - 2019/3
N2 - This study adopts an advanced panel club convergence approach to analyzing global tourism market segmentation. We empirically examine the convergence process of Turkish global tourism source markets over the period of 2001-2015, covering 81 markets. We further employ a recently developed procedure to test for structural breaks in our data. Three groups of breakpoint-homogenous countries are identified. We then examine within-group club formation and reveal a number of convergence clubs (or segments). The results show the importance of Asian source markets in the post-break periods. This study illustrates the application of structural break and club convergence analysis for segmenting global tourism markets, and generates important implications for tourism organizations to develop global marketing strategies.
AB - This study adopts an advanced panel club convergence approach to analyzing global tourism market segmentation. We empirically examine the convergence process of Turkish global tourism source markets over the period of 2001-2015, covering 81 markets. We further employ a recently developed procedure to test for structural breaks in our data. Three groups of breakpoint-homogenous countries are identified. We then examine within-group club formation and reveal a number of convergence clubs (or segments). The results show the importance of Asian source markets in the post-break periods. This study illustrates the application of structural break and club convergence analysis for segmenting global tourism markets, and generates important implications for tourism organizations to develop global marketing strategies.
KW - Market segmentation
KW - Panel club convergence
KW - Tourism market
KW - Turkey
KW - Structural Break
UR - https://www.scopus.com/record/display.uri?eid=2-s2.0-85060497388&origin=resultslist&sort=plf-f&src=s&st1=Segmenting+global+tourism+markets%3a+A+panel+club+convergence+approach&st2=&sid=467bb34e43350a32f1c2dafea56cf6f3&sot=b&sdt=b&sl=83&s=TITLE-ABS-KEY%28Segmenting+global+tourism+markets%3a+A+panel+club+convergence+approach%29&relpos=0&citeCnt=0&searchTerm=
U2 - 10.1016/j.annals.2019.01.007
DO - 10.1016/j.annals.2019.01.007
M3 - Article
VL - 75
SP - 165
EP - 185
JO - Annals of Tourism Research
JF - Annals of Tourism Research
SN - 0160-7383
ER -