Segmenting global tourism markets: A panel club convergence approach

Zhibin Lin; Kefei You; Chi Keung Lau; Ender Demir

doi:10.1016/j.annals.2019.01.007

Segmenting global tourism markets: A panel club convergence approach

Zhibin Lin, Kefei You, Chi Keung Lau, Ender Demir

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

Abstract

This study adopts an advanced panel club convergence approach to analyzing global tourism market segmentation. We empirically examine the convergence process of Turkish global tourism source markets over the period of 2001-2015, covering 81 markets. We further employ a recently developed procedure to test for structural breaks in our data. Three groups of breakpoint-homogenous countries are identified. We then examine within-group club formation and reveal a number of convergence clubs (or segments). The results show the importance of Asian source markets in the post-break periods. This study illustrates the application of structural break and club convergence analysis for segmenting global tourism markets, and generates important implications for tourism organizations to develop global marketing strategies.

Original language	English
Pages (from-to)	165-185
Number of pages	21
Journal	Annals of Tourism Research
Volume	75
Early online date	25 Jan 2019
DOIs	https://doi.org/10.1016/j.annals.2019.01.007
Publication status	Published - 1 Mar 2019

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Convergence main - R2_02Jan2019Accepted author manuscript, 1.32 MBLicence: CC BY-NC-ND

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AU - Lin, Zhibin

AU - You, Kefei

AU - Lau, Chi Keung

AU - Demir, Ender

PY - 2019/3/1

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AB - This study adopts an advanced panel club convergence approach to analyzing global tourism market segmentation. We empirically examine the convergence process of Turkish global tourism source markets over the period of 2001-2015, covering 81 markets. We further employ a recently developed procedure to test for structural breaks in our data. Three groups of breakpoint-homogenous countries are identified. We then examine within-group club formation and reveal a number of convergence clubs (or segments). The results show the importance of Asian source markets in the post-break periods. This study illustrates the application of structural break and club convergence analysis for segmenting global tourism markets, and generates important implications for tourism organizations to develop global marketing strategies.

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KW - Panel club convergence

KW - Tourism market

KW - Turkey

KW - Structural Break

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Segmenting global tourism markets: A panel club convergence approach

Abstract

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