Selling punches: Free markets and professional wrestling in the UK, 1986-1993

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Purpose - The purpose of this paper is to outline the historical and political broadcasting conditions that hindered the success of British professional wrestling and allowed the rise to dominance of the American World Wrestling Federation. 

Design/methodology/approach - Because of the nature of professional wrestling, the paper utilises a range of secondary sources (audience research conducted by the Independent Broadcasting Authority, and interviews with retired wrestlers) and primary research (government papers, magazines, newspapers). 

Findings - The paper finds that the World Wrestling Federation benefited from neo-liberal television policies, but also created a product that attracted a new generation of fans. 

Originality/value - The paper examines an under-researched area of study (British professional wrestling) to explore and complicate existing debates about sports marketing and British media institutions in the 1980s and 1990s.

LanguageEnglish
Pages578-598
Number of pages21
JournalJournal of Historical Research in Marketing
Volume4
Issue number4
DOIs
Publication statusPublished - 2012
Externally publishedYes

Fingerprint

Free market
Broadcasting
Federation
Authority
Design methodology
Government
Sport marketing

Cite this

@article{3a55bbd7f05f416ebc9ec31b67b16a73,
title = "Selling punches: Free markets and professional wrestling in the UK, 1986-1993",
abstract = "Purpose - The purpose of this paper is to outline the historical and political broadcasting conditions that hindered the success of British professional wrestling and allowed the rise to dominance of the American World Wrestling Federation. Design/methodology/approach - Because of the nature of professional wrestling, the paper utilises a range of secondary sources (audience research conducted by the Independent Broadcasting Authority, and interviews with retired wrestlers) and primary research (government papers, magazines, newspapers). Findings - The paper finds that the World Wrestling Federation benefited from neo-liberal television policies, but also created a product that attracted a new generation of fans. Originality/value - The paper examines an under-researched area of study (British professional wrestling) to explore and complicate existing debates about sports marketing and British media institutions in the 1980s and 1990s.",
keywords = "BSkyB, Globalization, Marketing history, Merchandising, Professional wrestling, Sports, United Kingdom, World Wrestling Federation",
author = "Benjamin Litherland",
year = "2012",
doi = "10.1108/17557501211281914",
language = "English",
volume = "4",
pages = "578--598",
journal = "Journal of Historical Research in Marketing",
issn = "1755-750X",
publisher = "Emerald Group Publishing Ltd.",
number = "4",

}

Selling punches : Free markets and professional wrestling in the UK, 1986-1993. / Litherland, Benjamin.

In: Journal of Historical Research in Marketing, Vol. 4, No. 4, 2012, p. 578-598.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Selling punches

T2 - Journal of Historical Research in Marketing

AU - Litherland, Benjamin

PY - 2012

Y1 - 2012

N2 - Purpose - The purpose of this paper is to outline the historical and political broadcasting conditions that hindered the success of British professional wrestling and allowed the rise to dominance of the American World Wrestling Federation. Design/methodology/approach - Because of the nature of professional wrestling, the paper utilises a range of secondary sources (audience research conducted by the Independent Broadcasting Authority, and interviews with retired wrestlers) and primary research (government papers, magazines, newspapers). Findings - The paper finds that the World Wrestling Federation benefited from neo-liberal television policies, but also created a product that attracted a new generation of fans. Originality/value - The paper examines an under-researched area of study (British professional wrestling) to explore and complicate existing debates about sports marketing and British media institutions in the 1980s and 1990s.

AB - Purpose - The purpose of this paper is to outline the historical and political broadcasting conditions that hindered the success of British professional wrestling and allowed the rise to dominance of the American World Wrestling Federation. Design/methodology/approach - Because of the nature of professional wrestling, the paper utilises a range of secondary sources (audience research conducted by the Independent Broadcasting Authority, and interviews with retired wrestlers) and primary research (government papers, magazines, newspapers). Findings - The paper finds that the World Wrestling Federation benefited from neo-liberal television policies, but also created a product that attracted a new generation of fans. Originality/value - The paper examines an under-researched area of study (British professional wrestling) to explore and complicate existing debates about sports marketing and British media institutions in the 1980s and 1990s.

KW - BSkyB

KW - Globalization

KW - Marketing history

KW - Merchandising

KW - Professional wrestling

KW - Sports

KW - United Kingdom

KW - World Wrestling Federation

UR - http://www.scopus.com/inward/record.url?scp=84939781960&partnerID=8YFLogxK

UR - http://www.emeraldinsight.com/loi/jhrm

U2 - 10.1108/17557501211281914

DO - 10.1108/17557501211281914

M3 - Article

VL - 4

SP - 578

EP - 598

JO - Journal of Historical Research in Marketing

JF - Journal of Historical Research in Marketing

SN - 1755-750X

IS - 4

ER -