A well-established interpretation of the Uppsala model is that it predicts a slow and incremental internationalization process. Slow and incremental may be the usual outcome but it is not inevitable. Entry into a foreign market is often contingent on the firm’s ability to act in the business network and exploit its newly-acquired experiential knowledge. The Uppsala model does capture a process over time, but its driving force is the causal loop between the state and change aspects in the model, which only implicitly assumes temporal episodes. We address this shortcoming by advancing two temporal concepts — synchronization and network entry speed — and incorporating them into the model. The study concludes by presenting several propositions which are intended to act as a platform for future research.
|Journal||Journal of International Business Studies|
|Publication status||Accepted/In press - 24 Jan 2020|