TY - JOUR
T1 - Stakeholder Green Pressure and New Product Performance in Emerging Countries
T2 - A Cross-country Study
AU - Adomako, Samuel
AU - Simms, Chris
AU - Vazquez-Brust, Diego
AU - Nguyen, Hang
N1 - Publisher Copyright:
© 2022 The Authors. British Journal of Management published by John Wiley & Sons Ltd on behalf of British Academy of Management.
PY - 2023/1/1
Y1 - 2023/1/1
N2 - Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance in firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N = 183) and Ghana (N = 217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation and eco-product innovation. Our findings contribute to ongoing efforts to clarify the mechanisms channelling stakeholder pressures into new product performance in resource-constrained environments.
AB - Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance in firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N = 183) and Ghana (N = 217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation and eco-product innovation. Our findings contribute to ongoing efforts to clarify the mechanisms channelling stakeholder pressures into new product performance in resource-constrained environments.
KW - stakeholders
KW - new product performance
KW - innovation
KW - environmental and social governance
UR - http://www.scopus.com/inward/record.url?scp=85124620616&partnerID=8YFLogxK
U2 - 10.1111/1467-8551.12595
DO - 10.1111/1467-8551.12595
M3 - Article
VL - 34
SP - 299
EP - 320
JO - British Journal of Management
JF - British Journal of Management
SN - 1045-3172
IS - 1
ER -
