Stakeholder Green Pressure and New Product Performance in Emerging Countries: A Cross-country Study

Samuel Adomako, Chris Simms, Diego Vazquez-Brust, Hang Nguyen

Research output: Contribution to journalArticlepeer-review

Abstract

Despite the burgeoning literature on stakeholder green pressure, research is scarce on how it influences eco-product innovation and new product performance. This article examines stakeholder green pressures as antecedents of eco-product innovation and new product performance in firms operating in resource-constrained countries. Using data gathered from surveys in Vietnam (N = 183) and Ghana (N = 217), we find that the positive effects of stakeholder green pressures on new product performance are serially mediated by environmental sustainability orientation and eco-product innovation. Our findings contribute to ongoing efforts to clarify the mechanisms channelling stakeholder pressures into new product performance in resource-constrained environments.
Original languageEnglish
Number of pages22
JournalBritish Journal of Management
Early online date14 Feb 2022
DOIs
Publication statusE-pub ahead of print - 14 Feb 2022

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