Stakeholder Management Challenges and the Complexities of Promoting Sustainable Entrepreneurship in Africa

In recent years, there has been significant attention given to stakeholder management, which involves the intricate interaction between organisations and individuals, as well as diverse groups that can significantly affect or shape an organisation’s decisions. While progress has been made, African countries are seen as the next promising frontier for progress and advancement. Nevertheless, there remains a lack of understanding of this concept, as the continent is undergoing remarkable economic growth. Entrepreneurs operating in such environments face intricate landscapes when it comes to stakeholder management. Consequently, understanding how stakeholders contribute to the growth of entrepreneurial ventures in Africa is crucial to promote sustainable and responsible business practices. This chapter presents insights that can stimulate future research on stakeholder management within the intricate and diverse African setting. The chapter conceptualises the relationship between stakeholders and entrepreneurship in Africa and shows how entrepreneurial firms navigate the challenges associated with weak institutional environments.