Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities

Shona Bettany; Helen Woodruffe Burton

Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities

Shona Bettany, Helen Woodruffe Burton

Research output: Contribution to journal › Conference article

Abstract

The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research 'for' consumers. This call asks for transformative consumer research raising the issue that 'Historically, the organization's research has been impelled by the theoretical and substantive interests of academics' . It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of 'possible reflexivities', and discusses their possibilities for transformation of the consumer research process.

Original language	English
Pages (from-to)	227-234
Number of pages	8
Journal	Advances in Consumer Research
Volume	33
Publication status	Published - 1 Sep 2006
Externally published	Yes
Event	The 2005 North American Conference for the Association of Consumer Research - Crowne Plaza Hotel, San Antonio, United States Duration: 12 Nov 2005 → 17 Nov 2005 http://www.decisionsciencenews.com/2005/02/28/acr-2005-call-for-papers/

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Bettany, S., & Burton, H. W. (2006). Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities. Advances in Consumer Research, 33, 227-234. http://www.acrwebsite.org/volumes/12326/volumes/v33/NA-33

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