Steps Towards Transformative Consumer Research Practice

A Taxonomy of Possible Reflexivities

Shona Bettany, Helen Woodruffe Burton

Research output: Contribution to journalConference article

8 Citations (Scopus)

Abstract

The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research 'for' consumers. This call asks for transformative consumer research raising the issue that 'Historically, the organization's research has been impelled by the theoretical and substantive interests of academics' . It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of 'possible reflexivities', and discusses their possibilities for transformation of the consumer research process.

Original languageEnglish
Pages (from-to)227-234
Number of pages8
JournalAdvances in Consumer Research
Volume33
Publication statusPublished - 1 Sep 2006
Externally publishedYes
EventThe 2005 North American Conference for the Association of Consumer Research - Crowne Plaza Hotel, San Antonio, United States
Duration: 12 Nov 200517 Nov 2005
http://www.decisionsciencenews.com/2005/02/28/acr-2005-call-for-papers/

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Research
Ethics
Reflexivity
Consumer research
Taxonomy
Research organization
Dissemination
Praxis

Cite this

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Steps Towards Transformative Consumer Research Practice : A Taxonomy of Possible Reflexivities. / Bettany, Shona; Burton, Helen Woodruffe.

In: Advances in Consumer Research, Vol. 33, 01.09.2006, p. 227-234.

Research output: Contribution to journalConference article

TY - JOUR

T1 - Steps Towards Transformative Consumer Research Practice

T2 - A Taxonomy of Possible Reflexivities

AU - Bettany, Shona

AU - Burton, Helen Woodruffe

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N2 - The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research 'for' consumers. This call asks for transformative consumer research raising the issue that 'Historically, the organization's research has been impelled by the theoretical and substantive interests of academics' . It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of 'possible reflexivities', and discusses their possibilities for transformation of the consumer research process.

AB - The aim of ACR 2005 has been articulated by the organisers as the promotion and dissemination of consumer research 'for' consumers. This call asks for transformative consumer research raising the issue that 'Historically, the organization's research has been impelled by the theoretical and substantive interests of academics' . It is on this point that this paper acts to transform arguing that a transformative ethic should be enacted though consumer research praxis. To achieve this it presents worked examples of the practice of reflexivity in consumer research developing a taxonomy of 'possible reflexivities', and discusses their possibilities for transformation of the consumer research process.

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UR - https://www.acrwebsite.org/web/conferences/north-american-conference.aspx

M3 - Conference article

VL - 33

SP - 227

EP - 234

JO - Advances in Consumer Research

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SN - 0098-9258

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