Strategic communication and social marketing in healthcare organisations

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Pages526-537
Number of pages12
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

Cite this

Willis, P. (2017). Strategic communication and social marketing in healthcare organisations. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 526-537). Pearson, United Kingdom.