Strategic communication and social marketing in healthcare organisations

Paul Willis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Pages526-537
Number of pages12
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

Cite this