Original language | English |
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Title of host publication | Exploring Public Relations |
Subtitle of host publication | Global Strategic Communication |
Editors | Ralph Tench, Liz Yeomans |
Place of Publication | Harlow |
Publisher | Pearson, United Kingdom |
Pages | 526-537 |
Number of pages | 12 |
Edition | 4th |
ISBN (Print) | 9781292112183 |
Publication status | Published - 11 Apr 2017 |
Externally published | Yes |
Strategic communication and social marketing in healthcare organisations
Paul Willis
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review