Strategic communication and social marketing in healthcare organisations

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Pages526-537
Number of pages12
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

Cite this

Willis, P. (2017). Strategic communication and social marketing in healthcare organisations. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 526-537). Harlow: Pearson, United Kingdom.
Willis, Paul. / Strategic communication and social marketing in healthcare organisations. Exploring Public Relations: Global Strategic Communication. editor / Ralph Tench ; Liz Yeomans. 4th. ed. Harlow : Pearson, United Kingdom, 2017. pp. 526-537
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Willis, P 2017, Strategic communication and social marketing in healthcare organisations. in R Tench & L Yeomans (eds), Exploring Public Relations: Global Strategic Communication. 4th edn, Pearson, United Kingdom, Harlow, pp. 526-537.

Strategic communication and social marketing in healthcare organisations. / Willis, Paul.

Exploring Public Relations: Global Strategic Communication. ed. / Ralph Tench; Liz Yeomans. 4th. ed. Harlow : Pearson, United Kingdom, 2017. p. 526-537.

Research output: Chapter in Book/Report/Conference proceedingChapter

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PY - 2017/4/11

Y1 - 2017/4/11

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M3 - Chapter

SN - 9781292112183

SP - 526

EP - 537

BT - Exploring Public Relations

A2 - Tench, Ralph

A2 - Yeomans, Liz

PB - Pearson, United Kingdom

CY - Harlow

ER -

Willis P. Strategic communication and social marketing in healthcare organisations. In Tench R, Yeomans L, editors, Exploring Public Relations: Global Strategic Communication. 4th ed. Harlow: Pearson, United Kingdom. 2017. p. 526-537