Strategic communication and social marketing in healthcare organisations

Paul Willis

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationHarlow
PublisherPearson, United Kingdom
Number of pages12
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017
Externally publishedYes

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