Strategic communication and social marketing in healthcare organisations

Paul Willis

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Exploring Public Relations
Subtitle of host publication	Global Strategic Communication
Editors	Ralph Tench, Liz Yeomans
Place of Publication	Harlow
Publisher	Pearson, United Kingdom
Pages	526-537
Number of pages	12
Edition	4th
ISBN (Print)	9781292112183
Publication status	Published - 11 Apr 2017
Externally published	Yes

Cite this

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