Strategic Communication: Volumes One to Four.

Robert Heath (Editor), Anne Gregory (Editor)

Research output: Book/ReportBook

Abstract

Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action

Volume Two: Public Arena: Input, Power, Converging/Diverging Voices, and Tensions

Volume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist Perspectives

Volume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity.

This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic.

Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action
Original languageEnglish
Place of PublicationLondon
PublisherSAGE Publications Ltd
Number of pages1680
Volume1
ISBN (Print)9781446275832
Publication statusPublished - 2014

Publication series

NameSAGE Benchmarks in Communication
PublisherSAGE

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