Strategic Public Relations Planning and Management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationLondon
PublisherPearson, United Kingdom
Pages168-195
Number of pages28
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017

Cite this

Gregory, A. (2017). Strategic Public Relations Planning and Management. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 168-195). Pearson, United Kingdom.