Strategic Public Relations Planning and Management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationLondon
PublisherPearson, United Kingdom
Number of pages28
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017

Cite this

Gregory, A. (2017). Strategic Public Relations Planning and Management. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 168-195). Pearson, United Kingdom.