Strategic Public Relations Planning and Management

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExploring Public Relations
Subtitle of host publicationGlobal Strategic Communication
EditorsRalph Tench, Liz Yeomans
Place of PublicationLondon
PublisherPearson, United Kingdom
Pages168-195
Number of pages28
Edition4th
ISBN (Print)9781292112183
Publication statusPublished - 11 Apr 2017

Cite this

Gregory, A. (2017). Strategic Public Relations Planning and Management. In R. Tench, & L. Yeomans (Eds.), Exploring Public Relations: Global Strategic Communication (4th ed., pp. 168-195). London: Pearson, United Kingdom.
Gregory, Anne. / Strategic Public Relations Planning and Management. Exploring Public Relations: Global Strategic Communication. editor / Ralph Tench ; Liz Yeomans. 4th. ed. London : Pearson, United Kingdom, 2017. pp. 168-195
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Gregory, A 2017, Strategic Public Relations Planning and Management. in R Tench & L Yeomans (eds), Exploring Public Relations: Global Strategic Communication. 4th edn, Pearson, United Kingdom, London, pp. 168-195.

Strategic Public Relations Planning and Management. / Gregory, Anne.

Exploring Public Relations: Global Strategic Communication. ed. / Ralph Tench; Liz Yeomans. 4th. ed. London : Pearson, United Kingdom, 2017. p. 168-195.

Research output: Chapter in Book/Report/Conference proceedingChapter

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KW - Exploring

KW - Corporate public relations

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M3 - Chapter

SN - 9781292112183

SP - 168

EP - 195

BT - Exploring Public Relations

A2 - Tench, Ralph

A2 - Yeomans, Liz

PB - Pearson, United Kingdom

CY - London

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Gregory A. Strategic Public Relations Planning and Management. In Tench R, Yeomans L, editors, Exploring Public Relations: Global Strategic Communication. 4th ed. London: Pearson, United Kingdom. 2017. p. 168-195