Original language | English |
---|---|
Title of host publication | Exploring Public Relations |
Subtitle of host publication | Global Strategic Communication |
Editors | Ralph Tench, Liz Yeomans |
Place of Publication | London |
Publisher | Pearson, United Kingdom |
Pages | 168-195 |
Number of pages | 28 |
Edition | 4th |
ISBN (Print) | 9781292112183 |
Publication status | Published - 11 Apr 2017 |
Strategic Public Relations Planning and Management
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review