This paper addresses the problem of sustainability in remediation, retrofit, and seismic upgrading of historic masonry structures. Different rehabilitation techniques and some successful applications throughout the Balkans and Italy are described, with particular emphasis to the shear reinforcement of wall panels. The selected techniques aim at improving the seismic performance, preserving the structures for future generations, having the least impact in altering the architectural and heritage values, as well as being sustainable, in terms of reduced carbon dioxide emissions, reversibility, and low energy consumption. The use of cross-laminated timber (CLT), natural fibers, and fiber-reinforced Polymers (FRP) jacketing with natural lime coatings are discussed. The paper concludes by summarizing key successes of the proposed rehabilitation solutions in conservation engineering and suggests areas in which these could be used with great advantage.