TY - JOUR
T1 - Technology acceptance among micro-entrepreneurs in marginalized social strata
T2 - The case of social innovation in Bangladesh
AU - Rahman, Syed Abidur
AU - Taghizadeh, Seyedeh Khadijeh
AU - Ramayah, T.
AU - Alam, Mirza Mohammad Didarul
N1 - Publisher Copyright:
© 2017 Elsevier Inc.
Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2017/5/1
Y1 - 2017/5/1
N2 - Technology adoption by the marginalized community is indeed an important issue in global poverty reduction. To realize it, this paper contributes by doing an empirical test of the technology acceptance model, amongst those users typically always deprived in the existing social structure. Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0′s four indicators (optimism, innovativeness, discomfort and insecurity) on bKash entrepreneurs' perceived ease of use (PEOU) and perceived usefulness (PU) of bKash technology. Secondly, it aims to investigate the effect of ‘bKash' entrepreneurs' PEOU and PU on their well-being. A total of 360 usable data were collected from the bKash agents in Bangladesh. We employed SEM-PLS3.0 for data analysis. The results indicate that optimism and innovativeness strongly drive perceived ease of use and perceived usefulness. Subjective well-being was found to be strongly predicted by perceived ease of use and perceived usefulness. The study indicates that poor people are somewhat ready to use and accept technology that leads to a sense of well-being. Bringing together the concept of subjective well-being with TRI and Technology Acceptance Model (TAM) is this paper's contribution to the knowledge domain.
AB - Technology adoption by the marginalized community is indeed an important issue in global poverty reduction. To realize it, this paper contributes by doing an empirical test of the technology acceptance model, amongst those users typically always deprived in the existing social structure. Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0′s four indicators (optimism, innovativeness, discomfort and insecurity) on bKash entrepreneurs' perceived ease of use (PEOU) and perceived usefulness (PU) of bKash technology. Secondly, it aims to investigate the effect of ‘bKash' entrepreneurs' PEOU and PU on their well-being. A total of 360 usable data were collected from the bKash agents in Bangladesh. We employed SEM-PLS3.0 for data analysis. The results indicate that optimism and innovativeness strongly drive perceived ease of use and perceived usefulness. Subjective well-being was found to be strongly predicted by perceived ease of use and perceived usefulness. The study indicates that poor people are somewhat ready to use and accept technology that leads to a sense of well-being. Bringing together the concept of subjective well-being with TRI and Technology Acceptance Model (TAM) is this paper's contribution to the knowledge domain.
KW - Bangladesh
KW - Micro-entrepreneurs
KW - Mobile money services
KW - Technology acceptance
KW - Technology readiness
KW - Well-being
UR - http://www.scopus.com/inward/record.url?scp=85013862823&partnerID=8YFLogxK
U2 - 10.1016/j.techfore.2017.01.027
DO - 10.1016/j.techfore.2017.01.027
M3 - Article
AN - SCOPUS:85013862823
VL - 118
SP - 236
EP - 245
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
SN - 0040-1625
ER -