Temporal dimensions and regional patterns of hotel occupancy performance in England: a time series analysis of midweek and weekend occupancy rates in 266 hotels, in 1984 and 1985

Douglas Jeffrey, Nicolas J. Hubbard

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

A time series principal components analysis of midweek-weekend bed occupancy rates in 266 hotels in England in 1984 and 1985 identifies four components of occupancy performance reflecting differences in occupancy levels, seasonal and weekly variations and length of season. Regional patterns of occupancy performance are also identified and these have significance for investment and marketing decision making within the industry. In particular, a clear link is established between occupancy levels and overseas visitor arrivals and the opportunities and dangers for the industry stemming from this relationship are discussed.

Original languageEnglish
Pages (from-to)63-80
Number of pages18
JournalInternational Journal of Hospitality Management
Volume7
Issue number1
DOIs
Publication statusPublished - 1 Jan 1988
Externally publishedYes

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