Over the past decade or so, many examples of the charity affinity credit card have been launched in the UK. This paper reports the results of a survey of charities that collected quantitative data on the characteristics and progress of more than 20 such cards. The survey also found that several other charities were contemplating following their example, and the paper goes on to identify and discuss some of the issues that should be addressed by any charity thinking of launching its own affinity card.
|Number of pages
|International Journal of Nonprofit and Voluntary Sector Marketing
|Published - 2000