The way you view the business of journalism is likely to be coloured by where you fit into it. Technological disruption has been a bruising experience for legacy media, resulting in shrinking advertising income and hefty staff reductions, whereas for entrepreneurs and innovators it has provided an opportunity to get into the game. Newspaper bosses embraced the internet as a low-cost distribution method but failed to alter their business practices or produce content that served their digital audiences.
|Title of host publication||Entrepreneurial Journalism|
|Subtitle of host publication||How to go it alone and launch your dream digital project|
|Number of pages||18|
|ISBN (Print)||9781138190368, 9781138190351|
|Publication status||Published - 4 Jan 2017|