The Business of Journalism

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


The way you view the business of journalism is likely to be coloured by where you fit into it. Technological disruption has been a bruising experience for legacy media, resulting in shrinking advertising income and hefty staff reductions, whereas for entrepreneurs and innovators it has provided an opportunity to get into the game. Newspaper bosses embraced the internet as a low-cost distribution method but failed to alter their business practices or produce content that served their digital audiences.
Original languageEnglish
Title of host publicationEntrepreneurial Journalism
Subtitle of host publicationHow to go it alone and launch your dream digital project
EditorsPaul Marsden
Number of pages18
ISBN (Electronic)9781315641096
ISBN (Print)9781138190368, 9781138190351
Publication statusPublished - 4 Jan 2017


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