The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image

Jong-Hyeong Kim, Hanqun Song, Hyewon Youn

Research output: Contribution to journalArticle

Abstract

The current study aimed to address the lack of studies on consumers’ perceived authenticity of traditional restaurants. Specifically, this study examined the antecedents of perceived authenticity by focusing on three restaurant attributes (i.e., authenticator, ownership type, and history). Additionally, by utilizing cognitive appraisal theory, the current study developed an authenticity model to enhance our understanding of the effect of perceived authenticity on consumer behavior. The results show that authentication by local people and chain ownership significantly enhance consumers’ perceived authenticity. Moreover, consumers’ perceived authenticity influences their purchase intention both directly and indirectly through restaurant image and positive emotion. This study’s findings provide traditional restaurateurs with insights into how to enhance perceived authenticity and purchase intention.
LanguageEnglish
Number of pages10
JournalInternational Journal of Hospitality Management
Early online date17 Aug 2019
DOIs
Publication statusE-pub ahead of print - 17 Aug 2019

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ownership
consumption behavior
history
purchase
effect
Authenticity
Restaurants
Purchase intention
Emotion
appraisal
attribute

Cite this

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title = "The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image",
abstract = "The current study aimed to address the lack of studies on consumers’ perceived authenticity of traditional restaurants. Specifically, this study examined the antecedents of perceived authenticity by focusing on three restaurant attributes (i.e., authenticator, ownership type, and history). Additionally, by utilizing cognitive appraisal theory, the current study developed an authenticity model to enhance our understanding of the effect of perceived authenticity on consumer behavior. The results show that authentication by local people and chain ownership significantly enhance consumers’ perceived authenticity. Moreover, consumers’ perceived authenticity influences their purchase intention both directly and indirectly through restaurant image and positive emotion. This study’s findings provide traditional restaurateurs with insights into how to enhance perceived authenticity and purchase intention.",
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