Abstract
| Original language | English |
|---|---|
| Number of pages | 10 |
| Journal | International Journal of Hospitality Management |
| Early online date | 17 Aug 2019 |
| DOIs | |
| Publication status | E-pub ahead of print - 17 Aug 2019 |
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The chain of effects from authenticity cues to purchase intention : The role of emotions and restaurant image . / Kim, Jong-Hyeong; Song, Hanqun; Youn, Hyewon.
In: International Journal of Hospitality Management, 17.08.2019.Research output: Contribution to journal › Article
TY - JOUR
T1 - The chain of effects from authenticity cues to purchase intention
T2 - The role of emotions and restaurant image
AU - Kim, Jong-Hyeong
AU - Song, Hanqun
AU - Youn, Hyewon
PY - 2019/8/17
Y1 - 2019/8/17
N2 - The current study aimed to address the lack of studies on consumers’ perceived authenticity of traditional restaurants. Specifically, this study examined the antecedents of perceived authenticity by focusing on three restaurant attributes (i.e., authenticator, ownership type, and history). Additionally, by utilizing cognitive appraisal theory, the current study developed an authenticity model to enhance our understanding of the effect of perceived authenticity on consumer behavior. The results show that authentication by local people and chain ownership significantly enhance consumers’ perceived authenticity. Moreover, consumers’ perceived authenticity influences their purchase intention both directly and indirectly through restaurant image and positive emotion. This study’s findings provide traditional restaurateurs with insights into how to enhance perceived authenticity and purchase intention.
AB - The current study aimed to address the lack of studies on consumers’ perceived authenticity of traditional restaurants. Specifically, this study examined the antecedents of perceived authenticity by focusing on three restaurant attributes (i.e., authenticator, ownership type, and history). Additionally, by utilizing cognitive appraisal theory, the current study developed an authenticity model to enhance our understanding of the effect of perceived authenticity on consumer behavior. The results show that authentication by local people and chain ownership significantly enhance consumers’ perceived authenticity. Moreover, consumers’ perceived authenticity influences their purchase intention both directly and indirectly through restaurant image and positive emotion. This study’s findings provide traditional restaurateurs with insights into how to enhance perceived authenticity and purchase intention.
KW - Perceived authenticity
KW - Traditional foods
KW - Traditional restaurants
KW - Emotions
UR - http://www.scopus.com/inward/record.url?scp=85070722415&partnerID=8YFLogxK
U2 - 10.1016/j.ijhm.2019.102354
DO - 10.1016/j.ijhm.2019.102354
M3 - Article
JO - International Journal of Hospitality Management
JF - International Journal of Hospitality Management
SN - 0278-4319
ER -