The Compliance Businesses and Its Customers: Gaining Competitive Advantage by Controlling Your Customers

Edward Kasabov, Alex Warlow

Research output: Book/ReportBook

1 Citation (Scopus)

Abstract

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
Original languageEnglish
PublisherPalgrave Macmillan UK
Number of pages154
ISBN (Electronic)9781137271150
ISBN (Print)9781349329342
DOIs
Publication statusPublished - 2012
Externally publishedYes

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