The Compliance Businesses and Its Customers: Gaining Competitive Advantage by Controlling Your Customers

Edward Kasabov, Alex Warlow

Research output: Book/ReportBook

1 Citation (Scopus)

Abstract

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
LanguageEnglish
PublisherPalgrave Macmillan UK
Number of pages154
ISBN (Electronic)9781137271150
ISBN (Print)9781349329342
DOIs
Publication statusPublished - 2012
Externally publishedYes

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Competitive advantage
Customer service
Customer experience
World Wide Web

Cite this

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The Compliance Businesses and Its Customers : Gaining Competitive Advantage by Controlling Your Customers. / Kasabov, Edward; Warlow, Alex.

Palgrave Macmillan UK, 2012. 154 p.

Research output: Book/ReportBook

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KW - innovation

KW - marketing

KW - social networking

KW - software

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