The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
Kasabov, E., & Warlow, A. (2012). The Compliance Businesses and Its Customers: Gaining Competitive Advantage by Controlling Your Customers. Palgrave Macmillan UK. https://doi.org/10.1057/9781137271150