The Concept of Place in Marketing Theory and Research: Introduction

Andreas Chatzidakis, Morven McEachern, Gary Warnaby

Research output: Contribution to journalEditorialpeer-review


Place ‘is not just a thing in the world but a way of understanding the world’ (Cresswell, 2004, p. 11). Thus, place does not merely designate a particular location on the surface of the earth, but is also a way of seeing, knowing and understanding the interplay between people and their environment (Sherry, 1998). In this way, place is distinguished from space, which can be conceptualised in more abstract terms: thus, place is a portion of space which is given meaning through human agency.
Original languageEnglish
Number of pages4
JournalMarketing Theory
Publication statusPublished - 1 Sep 2014


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