The Concept of Place in Marketing Theory and Research: Introduction

Andreas Chatzidakis; Morven McEachern; Gary Warnaby

The Concept of Place in Marketing Theory and Research: Introduction

Andreas Chatzidakis, Morven McEachern, Gary Warnaby

Research output: Contribution to journal › Editorial › peer-review

Abstract

Place ‘is not just a thing in the world but a way of understanding the world’ (Cresswell, 2004, p. 11). Thus, place does not merely designate a particular location on the surface of the earth, but is also a way of seeing, knowing and understanding the interplay between people and their environment (Sherry, 1998). In this way, place is distinguished from space, which can be conceptualised in more abstract terms: thus, place is a portion of space which is given meaning through human agency.

Original language	English
Number of pages	4
Journal	Marketing Theory
Publication status	Published - 1 Sep 2014

Cite this

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title = "The Concept of Place in Marketing Theory and Research: Introduction",

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AU - Chatzidakis, Andreas

AU - McEachern, Morven

AU - Warnaby, Gary

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N2 - Place ‘is not just a thing in the world but a way of understanding the world’ (Cresswell, 2004, p. 11). Thus, place does not merely designate a particular location on the surface of the earth, but is also a way of seeing, knowing and understanding the interplay between people and their environment (Sherry, 1998). In this way, place is distinguished from space, which can be conceptualised in more abstract terms: thus, place is a portion of space which is given meaning through human agency.

AB - Place ‘is not just a thing in the world but a way of understanding the world’ (Cresswell, 2004, p. 11). Thus, place does not merely designate a particular location on the surface of the earth, but is also a way of seeing, knowing and understanding the interplay between people and their environment (Sherry, 1998). In this way, place is distinguished from space, which can be conceptualised in more abstract terms: thus, place is a portion of space which is given meaning through human agency.

KW - Place

KW - Space

KW - Marketing

UR - http://journals.sagepub.com/page/mtq/collections/virtual-issues-place-in-marketing

M3 - Editorial

JO - Marketing Theory

JF - Marketing Theory

SN - 1470-5931

ER -

The Concept of Place in Marketing Theory and Research: Introduction

Abstract

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