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The Corporate Brand: Dealing with Multiple Stakeholders
Stuart Roper, Gary Davies
University of Manchester
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Keyphrases
3-group
50%
Business Schools
50%
Corporate Brand
100%
Corporate Branding
50%
Emotional Response
50%
Employers
50%
Management Team
50%
Multiple Stakeholders
100%
Senior Management Team
50%
University-business
50%
Social Sciences
Business School
100%
Qualitative Research
100%
Economics, Econometrics and Finance
Brand Architecture
100%
Psychology
Qualitative Research
100%